A better name would be STARSZ (Sachs-Truvativ-Avid-RockShox-SRAM-Zipp). It represents the company as a constellation of brands, and adds another anti-Anglophone consonant pair, but I’m not sure how the STARZ movie network or a certain local distributor with at least as many house brands (including three lines of bicycles starting with an “s” sound) would feel about the encroachment on their turf.
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5 Responses to “SRAM”
How is it pronounced? I’ve heard SH-ram and I like S-ram like S-ram in your computer.
It’s pronounced like it’s spelled.
Yeah, S-RAM…
For my part, I think it stands for
SRAM’s
Really
Awful
Moniker.
Basides that, “Ray” is actually founder Stan Day’s middle name.
A better name would be STARSZ (Sachs-Truvativ-Avid-RockShox-SRAM-Zipp). It represents the company as a constellation of brands, and adds another anti-Anglophone consonant pair, but I’m not sure how the STARZ movie network or a certain local distributor with at least as many house brands (including three lines of bicycles starting with an “s” sound) would feel about the encroachment on their turf.
It stands for Stan, Ron and Mike
i remember coming up with names like that for stuff with my friends…
when we were 6!