Custom Frames
October 18th, 2007 |Richard Sachs on BKW:
I don’t understand the word “custom.” I just wanted to make bikes for people who wanted to use them on the road. When I started I just thought, “I want to do what I want to do.” I got to do that from the beginning. But because I came up in the era of Bicycling road tests, I had to deal with people who were reading the reviews. I was always conflicted that the people who were good racers would give me very few measurements. On the other hand, consumer types would come in and ask can you make this like a DeRosa if a DeRosa was recently reviewed. Transposing specs from one bicycle to another is fraught with peril, especially if some specs are misunderstood. In that ‘70s era, I found that many folks took the monthly road tests too literally. Of these, some would ask the framebuilders to copy this, or make it like that. If you’re new and have no backbone, you find yourself executing these orders. One such frame was for my pal Rudy, and when he went to the Tour de l’Avenir he had a terrible experience because the bike was poorly thought out, and not suited for European stage racing; Mike Neel really dressed him down for bringing that bike. That was in ’78. Since then, I make my bike not your bike. How can they be custom if I decide what goes where? I’m a guy who makes what I think is my bike. Though the order precedes the bike, it’s not “custom.” The term “made to measure” comes from tailoring and is used to differentiate between that style and “custom” and “bespoke.” If a tailor has a style, you don’t go to him and ask him to do more than to make it fit. You don’t say, “Make it look like Karl Lagerfeld or Calvin Klein.” Most people understand now you don’t tell a builder how to build a bike. You don’t show up with a blueprint. My view is there might be a million choices, but there’s only one right one.
I have had some custom frames in the past. I dictated to the frame builder what I wanted in terms of seat angle, head angle, seat tube length and top tube length. Do I have some special physiological issues that demanded a custom geometry? No. Did I even know what I was talking about when I made these geometry requests to the frame builder? No. Do I ride a custom frame now? No. Can I tell the difference? No.
The best frame I have ever ridden was stock geometry from the manufacturer. The worst frame I have ever ridden was stock geometry from the manufacturer.
Do you need a custom frame? Beats me. (But pressed for an answer I would say probably not.)
Do I have a problem with small frame builders taking some measurements from a rider in order to build a frame to suit their body? No. (Although I am very skeptical that most of these people actually need much, if anything, in the way of “customization” from the builders stock geometry. And they probably don’t get it.)
Do I think there are some production frame companies that are using the term “custom” in order to sell you something that you think you need? Yes. Do you really need it? Beats me. (see above) Do you think that you really need it? Maybe. Are you sure that your problem is not that your current bike is just a piece of crap?
Would a “custom” version of frame X really ride better than a stock version of frame X? Based upon my experience I sincerely doubt it.
But, by all means, if your bank account is flush enough spend those bucks!
Suckers make the world go round.
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