What do women really want?
March 8th, 2007 |Graham asks the question.
If the clothes are conservatively designed, there are women that will want them to be sexier. If the colors are too dark, they may be seen as too masculine. If the choices are the same as for men, they will not be seen as special. A conundrum to be sure.
So what would you do? Play cycling product manager for a day. What’s your strategy to approach this market, whether you are male or female?
Phil answers.
This is not an isolated conversation, and as a result, my conclusion is that this particular market want the same bikes, the same clothing and the same accessories in the same colours as the men, just cut and designed for women.
So, as brand manager for a day, I’d like to design every womens high end product to look just like what the men are using.
I ain’t so sure. Do women cyclists want the same stuff that men use, but designed for women? Or do they want something special? Is the market even big enough to support a special line of women’s products? Or is the market there but not sufficiently supported by the cycling industry?
What do you think?
